Keep the Sale on Track: Roofing Solutions for Realtors That Close Deals

As a Florida realtor, you've likely had it happen: the house is under contract, the inspection report comes, and suddenly, an old or damaged roof threatens to derail the deal. But here’s the good news: needed roof work doesn’t always mean a lost sale or upfront costs. In many cases, roof repairs or replacements can be paid for at closing - with just a small deposit to get started.

Here's how to help homeowners get the roof work done without paying the full cost out of pocket upfront.

Why Roof Issues Matter in a Sale

Buyers, lenders, and insurance companies all want to see a roof in good condition. If the roof has visible damage, is near the end of its life, or doesn’t meet Florida’s current wind mitigation standards, it can trigger:

• Insurance companies refusing coverage or demanding immediate replacement

• Lenders requiring roof work before approving the mortgage

• Buyers backing out due to the cost and hassle

  
  

The Solution: Pay at Closing Programs

In many cases, we can complete roof repairs or a full replacement and arrange for the majority of the cost to be paid out of the seller’s proceeds at closing. To legally bind the agreement and move forward with the job, a small deposit is required to allow us to schedule work, pull permits, and start the process.

This option gives sellers and agents the flexibility to move forward with the sale, while meeting the demands of buyers, lenders, and insurers.

How It Works:

1. Inspection & Estimate – We quickly assess the roof and provide a written estimate.

2. Deposit & Signed Agreement – The seller signs an agreement and provides a small deposit to begin the process.

3. Work is Completed – We schedule the job quickly to meet your timeline.

4. Final Payment at Closing – The remaining balance is made directly to us from the closing statement.

   
   

How All Parties Benefit From This Option:

• Keeps the transaction moving forward

• Minimal upfront cost for the seller

• Helps properties qualify for insurance

• Gives buyers confidence and peace of mind

• Makes you, the agent, a problem solver (and a deal saver)

• A new roof may even help justify a higher sale price, resulting in a better outcome for your seller and a higher commission for you

  
  

Partner With a Roofing Contractor Who Gets Real Estate

At 3MG, we understand the fast pace of real estate and what’s at stake. That’s why we prioritize fast estimates, reliable timelines, and clear communication with agents, sellers, and title companies.

If you're a Florida realtor looking for a roofing partner you can trust, we’re here to help!